Firefox Provides Breakdown of their SOPA Campaign

Although there are many people in the government that support the SOPA and PIPA anti-piracy legislation pending in the Congress there are many companies who are against this legislation. Yesterday, many top websites like Wikipedia and Firefox decided to blackout their default pages to spread the awareness in the public. Firefox decided to black out the default start page and redirected visitors to another Mozilla sites to a special action page. The company also decided to spread messages to all the community members to update them about the legislation through multiple online channels so that they can force the Congress to stop this legislation in the assembly.

Photo by Search Influence

Mozilla is definitely against the poorly drafted anti-piracy legislation and with the help of their awareness campaign they were able to spread the message to more than 40 million people who then generated 360,000 emails that were sent to Representatives and Senators in the Congress. Nearly 30 million visitors who visit Mozilla Firefox page daily received blacked out pages with call to action mentioned on the page. Apart from that Mozilla decided to send out messages to more than 9 million users through Facebook, Twitter and Firefox + You newsletter. Firefox said that their Twitter messages were retweeted and that makes it another 20,000 people. The company also said that more than 1.8 million people visited the to learn more about the legislation and to take action on it. Mozilla said that although the debate is far from over but they will continue to keep the pressure on the government to protect the web.

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Jyotsna Ramani

Jyotsna Ramani is a passionate writer and an avid globetrotter. She had a knack for writing since her early years, though that was mostly letters to her penpals and jotting her thoughts down in her "Dear Diary". Over the years, she realized how her hobby could turn into a full time career and she started writing web content, books and pieces for local magazines. There has been no looking back ever since.

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