We live in a world where we have to remember a lot of things and that can become too much for us. Hence, most people and organizations believe that it is really a good idea to have shorter URLs because that makes it easier for the people to understand and remember their website links. Google has always tried to come up with better services and websites and they came up with their URL shortener goog.gl in 2009. Today, Google has gone ahead and launched another URL shortener g.co. which will help people to cut down their long URLs so that they can link it with official Google products and services.
Google believes that when the links are shorter they are easier to remember and it becomes more convenient for the users around the globe. However, now with the help of this new URL shortener by Google people can quickly shorten the webpages owned by Google and make new g.co. shortcuts. The website makes sure that the website link is short and the user lands up on the right Google owned page and access Google products and services. This makes the entire web browsing experience simple and convenient for first time users.
Google has also announced that there is no difference to goog.gl and they have not made any changes to that website. However, Google has announced that g.co. now is their public URL shortener that anybody can use to shorten the URLs across the internet. Google mentioned that with their new URL shortener things will become better on the web because smaller links will be more convenient for the website owners as well as consumers. Google also went ahead and thanked .CO Internet SAS who operates all .co websites and provide them with the acquisition of g.co. to make things possible.