Market promotions are really important for all kinds of companies today and therefore they look out for different ways to promote their products and services. Sony Ericsson has now announced their global partnership with Billabong to promote their new range of Xperia smartphones. Stephan Croix, Vice President Head of Global Marketing Creation for Sony Ericsson said that Billabong has always brought better products and options to their audiences and therefore Xperia smartphones are the best option they have for their active lifestyle. Hence, this partnership is really good for both the companies.
Sony Ericsson also made an announcement about their new Xperia Active Billabong edition which would be an ideal smartphone for those who live an active lifestyle and for those who capture adventure in all aspects of their routine. The smartphone is really tough and scratch resistant which means that it is designed for rough conditions. The smartphone also has options that tracks wet fingers and has already received good marks for dustproof and water resistance by smartphone critics. Billabong’s International Vice President of Strategic Partnerships and New Media, Scott Wallace said that this will be a long term partnership and since their customers are always tech savvy they will enjoy the new smartphone that Sony Ericsson has come up with.
Tags: Billabong, smartphones, Sony Ericsson, Sony Ericsson Xperia, Xperia smartphones
