Since the acquisition of Ericsson by Sony the company is working hard to ensure that they promote their Xperia brand in a better way. Hence, Sony Mobile Communications is now coming up with a global advertisement campaign that will highlight Sony Xperia smartphones in a better way to the consumers. Sony is sure that this advertisement campaign that will kickoff this Saturday will bring them more consumers as Xperia phones are good communication devices that also focus on entertainment.
Sharing more about the new global advertisement campaign, Sony said that their new campaign called Made of Imagination will begin with a one minute commercial that showcases Xperia smartphones as Made of Imagination because these smartphones have various communication and entertainment options that suits the new generation. Sony also said that they will promote this campaign through various media channels like TV, out of home, retail media and even print media to ensure that they get better response. The Made of Imagination global campaign is developed by McCann WorldGroup that showcases that Sony Xperia smartphones are excellent in their design and entertainment experiences. The advertisement will also showcase that Sony Xperia smartphones allow consumers to use their creativity and imagination to make their life experiences better.